Bing is Microsoft's search engine. In the title to this page you will have noticed I have appended the title with the expression search engine. That's to prevent confusion with all the other formas of Bing out there. Bing is new and innovative. Owned by Microsoft, we can only assume it will be financially well backed. In the UK Bing is well behind Google. But it is growing fast. Some clients Bing already delivers more than 10% of their search engine traffic. My early analyses indicate that this growth in share has come at the expende of Yahoo rather than the brand leader.

The Bing Algorithm

To date the real value of Bing is that it reacts to classic SEO techniques faster than Google. Google has a built-in time delay. It tends to prefer older, more established websites with older more stable inbound link portfolios. A website going through an SEO process tends to show improvements fairly rapidly in the Bing search results, before more slowly rising through the Google rankings. Bing therefore serves as an early warning system for predicting improved performance in Google. The time lag between the two engines depends on the age of your website.

How can we help?

B2B Marketing and Promotional Services is a B2B marketing agency that delivers search marketing programmes via Bing as well as other forms of online marketing through Google and Yahoo. We specialise in both pay per click advertising campaign management as well as SEO. We have proven expertise in building brands, driving sales volumes and increasing margins through a range of marketing channels including Bing.

Bing along with the other search engines, is now a critical direct marketing tool for business to business brands. It is now the most cost effective channel for acquiring business leads, customer enquiries and ultimately sales conversions.

We also have specific expertise in a range of B2B marketing services that are related to Bing search marketing.
These include:

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