Business Travel and Travel Management Marketing
Could targeted marketing online help return business travel suppliers and Travel Management Companies to their former glory or are direct bookings with low cost airlines and budget hotels what lies ahead for the corporate traveller?
The past few years have been difficult for the travel industry and for business travel suppliers in particular. Suppliers in the business travel industry have had their work cut out to attract and retain business customers. The competition is fierce and confidence in the economy is stopping most customers spending without major scrutiny. The focus is on the bottom line and only where quality matches price will suppliers win their business. Business travellers are looking for convenience, flexibility and incentives as well as value-for-money unlike the leisure sector which is largely price and destination-driven.
Business travel marketing campaigns need to be more sophisticated because they have to operate at several levels targeting the traveller, the conference delegate, the travel buyer and often the procurement department with little consideration for the travel experience itself.
Travel suppliers and Management Companies need to take an interesting in variety of routes to the target market. The most critical of all the channels is the internet. Your B2B target group of travel buyers, business travellers or conference organisers must be able to find you on the internet when conducting their research. There is little point in having the best sales team, excellent customer service and a well designed web site if the search engines such as Google, Bing and Yahoo cannot find you when the customer is looking.
How can we help?
B2B Marketing and Promotional Services is a Marketing Agency that focuses on business-2-business marketing and promotion. We have specialist expertise in business travel, travel management and hotel marketing. We help our customers to drive sales volumes and increase margins through a range of online and Internet marketing programmes. The Internet and search marketing in particular is a critical B2B marketing tool for business brands. It is now the most cost effective channel for acquisition of business leads, customer enquiries and ultimately sales conversions.
We also have specific expertise in a range of B2B marketing activities that are related to business travel and travel management.
These include those listed on the left.
To find out how B2B Marketing and Promotional Services can help you, contact B2B Marketing and Promotional Services.
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