Executive Fitness
Gyms, personal trainers, massage therapists, nutritionists -they are all in high demand in today’s busy executive world. But how can they all make sure that their customers can first of all find them when they need them and secondly get the most out building a longer term relationship and satisfaction with them?
Most companies have come to appreciate that a fit body can only help when it comes to having a fit mind. The benefits of executive fitness are well documented. The increase in motivation and reduction in sick days alone amounts to significant savings as motivated people have higher levels of resistance. Most companies now offer their employees a free or at least subsidised gym membership as a benefit to encourage them to have a healthy life style.
When joining a gym, you are likely to be asked to undergo an introduction to the exercise and weight resistance machines available. This is to make sure all members get the most out of their membership and to avoid injuries in individuals underestimating the effects of weight training.
Most well equipped gyms also offer fitness classes. These can vary from gentle toning exercise, Yoga and Pilates to demanding exercise sessions such as full body work out, Body Pump and kick boxing. If you are taking up exercise after a long lay off make sure yopu have the right equipment. Do not skimp. Buy brands such as Under Armouror Nike.
For people wanting to take up a gym membership to lose weight, it is important to understand that exercise alone will not deliver fast results. It is important to have the right diet and take up weight training to develop lean muscle. Depending on the starting point and with the right programme, the aim should be to lose no more than 2 pounds in weight per week. To achieve long term weight loss it is critical to consider a life style change that supports longer term results to avoid returning to the old habits and/or a yo-yo dieting behaviour.
Body mass index (BMI) is used to measure the fat content in a body. A body with a healthy weight should not have a BMI over 25. BMI over 30 is regarded as obese. However, BMI alone is not an indicator of a healthy body as it does not take into consideration different body types and muscle mass.
Executive fitness is not just about gym membership. As most executives are time poor, more of are turning to personal trainers for help.Personal trainingbrings the additional benefit of one to one advice and timings to suite the individual as it can be tailor made. Personal training can take place in or outdoors, depending on weather conditions and what kind of training the executive is looking for.
Increasingly, when out travelling and needing help with conditions such as jet lag activities such as massage, nutritional advice etc are regarded not as luxuries but as necessities.
There are also some excellent personal trainers offering help with rehabilitation and sports injuries. This is certainly also in the interest of organisations . To have mployees return back to work after injuries and operations as soon as possible is positive for both parties.
Personal trainer can be attached to a particular gym – often a hotel one – but also offer a mobile service from early morning till late at night.
Many hotel gyms and fitness centres also offer Spa facilities for added relaxation and fitness of the travelling as well as local executives. These facilities include sauna, steam room, hot tubs and beauty treatments.
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