Google is more than just a basic search engine. Firstly it is the dominant search engine across the World. In the UK it accounts for almost 90% of web search traffic. Secondly, though, Google is highly innovative and has a range of search and non-search products that are highly valuable for an ambitious B2B marketing operation. We can point you in the direction of effective Google optimisation and other Google related marketing services. Today, Google holds an extensive Internet presence across many types of search.

Google Search Services

• Google organic web search
• Google Adwords
• Google Local or Map search
• Google Image search
• Google Shopping or Product search
• Google Video search
• Google News
• Google Real Time search

The above Google search products can be seen and utilised as standalone services or as part of blended search. Blended, or universal search, search is where the search results combine results from a number for search types. within  the standard web search results.  The changing Internet landscape provides both threats and opportunites for the B2B marketer. Google is a main driver behind that change and it is essential that each Google service is fully evaluated for marketing purposes.

Google Non-Search Services

• Blogger
• Google Apps
• YouTube
• Google Adsense
• Google Translation
• Google Mail
• Google books
• Google Checkout
• Google Chrome
• Google Earth
• Google Streetview
• Picasa
• Google Mobile

Google Adwords

Google Adwords accounts for around 90% of Google's revenue and along with SEO is the most important aspect of Internet marketing. In the UK Google is a £3 billion business and accounts for around 85% of search engine revenue. Google Adwords is the dominant paid search provider and also deliver visitors from partner search engines such as AOL, Virgin and BT.  You must have a strong presence on the internet and Google Adwords can deliver that quickly and cheaply. If your potential customers don’t know about you or can’t find you, someone else will get their business or enquiry. The search engine driven generation of leads is getting more sophisticated as the engines learn more about what their customers are searching for and how they wish to have it presented back to them.

How can we help?

B2B Marketing and Promotional Services is a B2B marketing agency that covers the whole of Google's product portfolio as well as other forms of online marketing through Bing and Yahoo. We specialise in both pay per click advertising campaign management as well as SEO. We have proven expertise in building brands, driving sales volumes and increasing margins through a range of Google marketing programmes.

Google, and its search marketing products in particular, is now a critical direct marketing tool for business to business brands. It is now the most cost effective channel for acquiring business leads, customer enquiries and ultimately sales conversions.

We also have specific expertise in a range of B2B marketing services that are related to Google marketing.
These include:

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