We deliver local B2B search marketing programmes for client companies wishing to improve their ranking on the major search engines. This includes both organic search using SEO and paid search using pay per click advertising. Search Engine Marketing has transformed the way local business leads are generated. Local SEO and local pay per click advertising is therefore a critical skill for any business to business marketing department. Local search marketing is more than just about improving the ranking of your website to deliver website visitors from the rankings. It is about understanding how Google, Yahoo and Bing blend the algorithms of web, map and local search to present their results. 

Local Search Engine Optimisation

Local SEO involves a number of crucial components.

• Google Local Search
• Google Map Search
• Google Blended Search
• B2B marketing strategy
• B2B website strategy
• Local Business Directories
• Inbound link building

The Internet is now the most important channel for your company’s local marketing mix. In B2B markets you must have strong presence on the internet. The key element of that presence is local search. If your closest potential customers don’t know about you or can’t find you, someone else will get their business or enquiry. The search engine driven generation of local business leads is getting more sophisticated as the engines learn more about what their customers are searching for and how they wish to have it presented back to them. Many geographic search terms show map results above the traditional organic listings. In addition to the overall web search results, B2B companies now also must ensure that they rank in the Google Local Search results, Google image search and even Google Product search.

B2B Marketing and Promotional Services is a B2B marketing agency that focuses on SEO and promotion through Google, Bing and Yahoo. We specialise in both search engine optimisation; web, local, map, shopping etc. and pay per click advertising campaign management. We have proven expertise in building brands, driving sales volumes and increasing margins through a range of online and Internet marketing programmes. Our local marketing programmes cover specific areas of search such as Google local and the role of Google map and blended search.

The Internet and search marketing in particular is now a critical direct marketing tool for businesses looking to target local business. It is now the most cost effective channel for acquiring business leads, customer enquiries and ultimately sales conversions.

We also have specific expertise in a range of B2B marketing activities that are related to local marketing.
These include:

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