B2B Marketing and Promotional Services

Office Furniture

Marketing and selling Office Furniture in today’s crowded market place is challenging. New, often cheaper entrants are constantly entering the market. Stylish, new furniture does not mean expensive any more. The internet is helping buyers to research for product and suppliers 24/7. The Office Furniture market is no longer local. You can order online from anyone, anywhere and in most cases even get a free next day delivery. The economic climate has added to the challenges of bespoke office furniture suppliers. Companies are letting people go, rather than growing, and that is reducing demand for new office furniture. The weak sterling exchange rate is making imported products more expensive to source resulting in either higher prices or lower margins. So how can an Office Furniture supplier market their offering differently to ensure staying in business? As well as looking at margins and trying to improve them by taking some cost out of the chain, there is a need to think differently about your marketing and promotional activity. One thing is for sure - the internet is only in its infancy and here to stay. Traditional distribution methods are being challenged and those not changing their models will be left behind. The Search Engines are powerful and lack of presence in your specific category and key search terms can proof detrimental.

B2B Marketing and Promotional Services is a B2B marketing agency that focuses on business -2-business marketing and promotion. We have specialist expertise in building brands, driving sales volumes and increasing margins through customer acquisition and development through a range of online and Internet marketing programmes. The Internet and search marketing in particular is now a critical B2B direct marketing tool for business brands. It is now the most cost effective channel for acquiring business leads, customer enquiries and ultimately sales conversions.

To find out how B2B Marketing and Promotional Services can help you, contact B2B Marketing and Promotional Services.

 

Buying office furniture?

Your office furniture forms an important part of your company’s image. In the B2B market place, it is where you greet your customers and hold your meeting. It is also a place of work for you employees. For them, it’s important to feel good about their working environment to stay productive, creative and motivated. When planning your office and its layout, there are so many factors making it a place where people want to come and work. You need to consider the location, space available both for working and social areas, storage, IT, access, lighting, health and safety, facilities, cleaning and all other service requirements; rubbish collection, parking just to name a few.
Once you have your office you will need to furnish it.

Office Furniture Categories

It is surprising the amount off furniture and other related items even a simple office comprises of. Here are some of the items most functional, safe and enjoyable offices have:

  • Desks
  • Chairs
  • Computer Desks
  • Printing trollies
  • Shelving
  • Screening
  • Storage solutions
  • Filing cabinets
  • Shredders
  • Meeting room tables and chairs
  • Display and Presentation Furniture
  • Desk accessories
  • Waste baskets
  • Stationary
  • Telephones
  • Printers/copiers/scanners
  • Reception Units
  • Reception Furniture
  • Canteen Furniture
  • Fire Safety
  • Pictures, Plants etc.

Where to buy office furniture?

You can purchase your office furniture either in a store or, increasingly so, on the internet.It is best to set a budget followed by the list of items needed. That will help you choose the right purchase channel. Budget choices are great, but it may be false economy to overly compromise with the quality.

Some of the supplier options include:

  • Designer, bespoke
  • Department stores
  • Furniture stores
  • Specialist office furniture stores
  • Warehouses (pine etc)
  • DIY stores
  • IKEA
  • Online retailers
  • E-Bay
  • Antique shops
  • Second hand

Alternatively, if you are renting your office, you may consider renting the space fully furnished. There are also companies that will lease you your office furniture. The main benefit with both these options is the convenience. Longer term, these options may work out more expensive.

Related to office furniture there is a wide range of other related B2B promotional or marketing activities.

These include:
Exhibition Services is a crucial B2B marketing tool.
B2B Marketing Home.
Contact B2B Marketing and Promotional Services.