SEO Training
SEO Training delivers training courses for client companies wishing to improve their ranking on the major search engines. Search Engine Optismisation or SEO for short has transformed the way business leads are generated. B2B SEO is therefore a critical skill for any business to business marketing department. B2B SEO is more than just about improving the ranking of your website to deliver website visitors from the rankings. It is more crucially focused on the process of converting those visitors into prospects, leads and enquiries.
Search Engine Optimisation - Training Course Contents
The SEO training course covers key components.
- B2B marketing strategy
- B2B website strategy
- Website design
- Website navigation
- URL structure
- Internal linking
- Meta Tags
- On page components
- Copy
- Images
- Inbound link building
The Internet is now the most important channel for your company’s marketing mix. In B2B markets you must have strong presence on the internet. The key element of that presence is Search. If your potential customers don’t know about you or can’t find you, someone else will get their business or enquiry. The search engine driven generation of leads is getting more sophisticated as the engines learn more about what their customers are searching for and how they wish to have it presented back to them. In addition to the overall web search results, B2B companies now also must ensure that they rank in the Google Local Search results, Google image search and even Google Product search.
B2B Marketing and Promotional Services is a B2B marketing agency that focuses on SEO and promotion through Google, Bing and Yahoo. We specialise in both search engine optimisation; web, local, map, shopping etc. and pay per click advertising campaign management. We have proven expertise in building brands, driving sales volumes and increasing margins through a range of online and Internet marketing programmes. Our SEO training course cover specific areas of search such as link building and the role of social media.
The Internet and search marketing in particular is now a critical direct marketing tool for business brands. It is now the most cost effective channel for acquiring business leads, customer enquiries and ultimately sales conversions.
We also have specific expertise in a range of B2B marketing activities that are related to SEO training.These include: