Social Media is the phenomenom of the current era. Originally just a component of Web 2.0, social media has become the dominant feature of contemporary online activity. Defined as any form of interactive web usage where user generated content is a key feature, social media now makes up many of the most popular websites on the Internet. 

Types of Social Media

Social Media comes in various forms. They can principally be divided into the following types:

• Social Networking Sites
• Bookmarking Sites
• Forums
• Blogs

Major Social Networking Websites

There are many global social networking websites. They vary in size and influence. For B2B marketing, it is easier to categorize a list of priority websites.

• Facebook
• Twitter
• Blogger
• LinkedIn
• MySpace

More recently Google Buzz has joined the fray.

Is Social Networking Important for Your Business?

The internet is now the most important channel for your company’s marketing mix. You must have strong presence on the internet. Social networking is a key element of that presence. At the corporate level blogging has a key role for PR and news. Blogging and Forums are intrinsically different from the other types of social media in that have the ability to pass PageRank. Websites such as Facebook, Twitter and LinkedIn all use the NoFollow attribute on their outbound links. The game is changing, though, in that Google and Bing have both started to incorporate social media results in their real time search engine results pages. And both Facebook and LinkedIn have facilities for corporate web pages.

A key issue for the whole market category is the ability to monetise the huge audiences and, in the case of Facebook and Twitter, their huge visitor numbers. Google's value is built around the way it deploys Google Adwords as its main source of revenue. Some of the social notwork sites follow a similar model by utilising Google Adsense and similar advertising models. But in a sense, the jury is still out.

How can we help?

B2B Marketing and Promotional Services is a B2B marketing agency that focuses on SEO and promotion through Google, Bing and Yahoo. We specialise in creating integrated marketing campaigns that incorporate search engine optimisation; web, local, map, shopping etc, pay per click advertising and social media. We have proven expertise in building brands, driving sales volumes and increasing margins through a range of online and Internet marketing programmes.

The Internet and search marketing in particular is now a critical direct marketing tool for business brands. It is now the most cost effective channel for acquiring business leads, customer enquiries and ultimately sales conversions.

We also have specific expertise in a range of B2B markets that are related to social media.
These include:

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