Strategy consulting concerns the development of business, marketing and specifically online and  search marketing plans for exploiting a business' resources, opportunities and threats. Almost all client companies have a finite resource yet an increasingly wide range of opportunities and an equally wide range of strategic threats. The development of online commerce has exacerbated the challenge as markets change at an accelerating pace. A business can go in many different directions and can be confronted by threats from many different areas. A business must therefore examine a range of strategic options before selecting the most appropriate path.

Channels to Market

The marketing lanscape has change most dramatically in the way new channels to market have opened up and traditional channels have declined.

• Direct Marketing
• Organic Search - SEO
• Paid Search - Par Per Click Advertising
• Social Media
• Wholesale
• Retail
• High Street versus Out of Town
• B2B and B2C
• Intermediaries
• Affiliate
• Exhibitions and Trade Shows

B2B Marketing Strategy

For most B2B marketing operations the Internet is now the most important channel to market. Even if it not the dominant volume channel it is either the fastest growing or the channel from which the greatest threat to traditional marketing distribution is likely to emerge. The corrollary of B2B marketing is B2B procurement. Therefore the corrollary of marketing strategy is procurement strategy. An understanding of procurement processes is an essential element for successful B2B marketing.

B2B Marketing and Promotional Services is a B2B marketing agency that focuses on SEO and promotion through Google, Bing and Yahoo. We specialise in both search engine optimisation; web, local, map, shopping etc. and pay per click advertising campaign management. We have proven expertise in building brands, driving sales volumes and increasing margins through a range of online and Internet marketing programmes. Our marketing strategy development covers general approaches to the Internet as well specific approaches to areas of search such as Google Local, google Mobile and the role of Google Map and blended search.

The Internet and search marketing in particular is now a critical direct marketing tool for businesses looking to target local business. It is now the most cost effective channel for acquiring business leads, customer enquiries and ultimately sales conversions.

We also have specific expertise in a range of B2B marketing strategies that are related to Internet marketing.
These include:

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