Web Analytics
The effective use of a website can generate leads and create new business for companies in most industrises.
Web analytics are a vital aspect of controlling and managing your website and ensuring you are getting the right results from the way people find you to the products they are looking for.
By tracking and analysing data from your website, you can obtain information about the behaviour of visitors including:
- How long they stay on your site
- Which pages they look at
- How they found your website
- What time of day they looked
- What browser they are using
And much more.
In most cases, web analytics are a handy tool that work in conjunction with SEO processes and Adwords accounts, helping those in charge of marketing to decide how to best spend their money in order to get a high return on investment.
If you are considering re-designing your site, then understanding the sucessess and failures of your existing site can help with making the right changes.